
BY BERNAT CUNI
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes
Cunicode is a collaborative design lab that assembles skilled individuals and service providers to form the ideal team for each project. Leveraging an expanding network of tech centers and production hubs. Founded in 2011 by Bernat Cuni, artist and designer with expertise in design research, eco-design, and entrepreneurship,






BY BERNAT CUNI
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes





Cunicode is a collaborative design lab that assembles skilled individuals and service providers to form the ideal team for each project. Leveraging an expanding network of tech centers and production hubs. Founded in 2011 by Bernat Cuni, artist and designer with expertise in design research, eco-design, and entrepreneurship,

BY BERNAT CUNI
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes





Cunicode is a collaborative design lab that assembles skilled individuals and service providers to form the ideal team for each project. Leveraging an expanding network of tech centers and production hubs. Founded in 2011 by Bernat Cuni, artist and designer with expertise in design research, eco-design, and entrepreneurship,

BY BERNAT CUNI
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes
Project description:
VR TERROIR challenges the standardization of digital culture by creating hyperlocal avatars that absorb and are shaped by their environments, carrying their “lived experiences” like terroir. The objective is to visualise how context (including data, textures, and local inputs) can alter a digital identity.
Often, virtual representations of users in digital contexts are treated as static assets and limited to predictable and controllable formal and behavioural parameters that fit within the rigid walled gardens of the four big tech.
VR Terroir challenges this by proposing systems that are rooted in their specific location, history, and context.
Research question
Outcomes





Cunicode is a collaborative design lab that assembles skilled individuals and service providers to form the ideal team for each project. Leveraging an expanding network of tech centers and production hubs. Founded in 2011 by Bernat Cuni, artist and designer with expertise in design research, eco-design, and entrepreneurship,